Written communication still dominating PR mix

Public relations encompasses so many aspects of the communication process that when done effectively it can ensure the absolute success of your business. That being said, there are many things that a good public relations firm can offer its clients.

The written word is, by far, what most people associate with public relations. In fact, about 85 percent of what we do at Heidelberg PR is grounded in written communication.

News releases stand out as the most recognizable. These short, informative documents help to spread your companies’ news to journalists and are a way for you to communicate with your public in a way other than advertising.

But news releases, or press releases as they are sometimes called, are not the only written documents a public relations firm prepares. Fact sheets are similar, but spell out the “Who, what, when, where, and why” of an event that your business is hosting. Sometimes we are asked to prepare company biographies for external use in media sources or on collateral materials.

Internally, we can prepare company newsletters, brochures or annual reports to inform your employees of what is happening in your business.

Now that more business is being conducted digitally, many of the written communication pieces that public relations firms prepare are for online purposes. For instance, starting a company blog is a powerful tool that you as a business owner can use to communicate personally with your customers about your company. PR firms can help you manage that blog to stay consistent with the other message points you deliver to your audience.

Have you started connecting with the millions of people on Facebook or Twitter with a personal page for your business?  If not, it’s easy to start with the proper help. Social media management is a relatively new area of public relations that PR firms can offer to help you use online social media strategically for business applications.

Written communication, while important, is not the only media tool that a public relations firm can help you prepare. Over the next few weeks, I will continue to blog about the other devices in a good PR firm’s toolkit that can help to grow your business. Stay tuned!

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