Archive for the ‘online resources’ Category

Important News for PR Writers

Friday, May 18th, 2012

Heads up to all those who write press releases and other content for the web!

Google is changing its search criteria again. But there is good news!

If you are already producing strong, well-written and well-structured news releases, the new criteria will not hurt your communication efforts online. In fact, it might actually end up helping — but only if you’re doing things right to begin with. Here’s a helpful article that explains further, with some useful graphics as well.

http://www.profnetconnect.com/rod_nicolson/blog/2012/05/18/googles_knowledge_graph_of_things

It’s Friday

Friday, March 27th, 2009

Well, it’s been an interesting week.

Tuesday night’s networking event (all the women) has really unearthed some surprising developments, like a 3rd-party reconnection with a former client and the possibility of helping out a new client a little bit.

I spent Wednesday drowning in more online resources. I am amazed with what is going on in the Internet PR world. I have been asleep and missing the action for years, it seems. Glad to be stepping out now, but it can get overwhelming.

In the real world, I had a great lunch with my former contact at Waterside in St. Pete. She is the community association manager now at Vinoy Place — another beautiful waterfront property — and we had a lot of catching up to do since she’s been in her position only 3 months. A fun and productive use of time, for sure.

Also reconnected with one of my USF professor friends and we are meeting next week to talk about collaborating on a possible research project. I could not be more excited about this — there is a lot of potential here, and we just have to get serious about doing this thing that we have talked about for years.

Last night I did manage to find my way to the Tampa Bay Business Journal mixer, but it was definitely the type of thing that you go to with a pal or a group from the office. They held it at the new Hula Bay Club, which is right on the water and quite magnificent, but it was loud, cramped and maybe a little disjointed. I clung to who I knew, and we did not even attempt to “mix” it up with anyone else, which is OK because I had a nice time anyhow.

Feeling very disenchanted with Twitter and a little mystified on how to get the most out of it. I see a lot of very appealing home pages for folks, but I find navigation of the program to be confusing and slow — and I’m not sure why. It’s bugging me. I’m reading articles about it and I see the potential for multiple goals I have for Heidelberg PR, my clients, and even for my husband’s business, Heidleberg Capital Corp. So, I must learn how to make this work!

Heading out soon for the Oldsmar spring carnival and looking forward to a house party tomorrow with friends — a bitter sweet event as we bid farewell to former Tampa Tribune reporter Mark Guidera, who is off to greener pastures up north.

Also, on a personal note, quite excited at the possibility of some family members moving to Tampa. We have no one here right now, and I will do everything in my power to help make a satisfying and happy life for Clay and Kristy if they decide to make the move. Good luck with your decision-making, guys, as you face this long weekend together. We love you, no matter what you decide!