Archive for the ‘HARC’ Category

Heidelberg PR Updates for Summer 2009

Sunday, August 23rd, 2009

It might work to your benefit, but some of my posts I’ve been writing in MS Word are apparently not transferable here, so please enjoy this abbreviated and condensed version of several posts I’ve planned for over the summer.

BNI — I joined, and you should check it out. My chapter, the Profit Pros, is great and very energizing. If you are a small business person or in sales or marketing, you should come visit us. We essentially train each other to make referrals to one another. It’s time consuming but worth it when a big referral comes in. A spot in our chapter is worth approximately $45K in new business each year for each member. Hard to believe? Come see for yourself. And, if you are in another part of the country, don’t worry. BNI — Business Networking International — is everywhere.

Charity Chics — just for “chics,” this group is about networking while giving back. All proceeds from meeting registration and door prizes go to a designated charity. So far, Hillsborough Achievement and Resource Center has been our primary charity. This group was founded by fashion consultant Lisa Ford of Invent Your Image and Karen Gillman, sales manager for Intelligent Office. It’s a first come, first serve registration process and only one guest per professional industry is permitted to attend any given meeting. A good use of time — check it out if you are local.

Tampa Jumpstart – I feel like I have a lot to brag about here. We picked our contest a winner a few weeks ago — Mike Mayo with Golden Vision Photography won over $26K of pro bono start up services from the TJS team. Here’s a TV clip announcing his victory, along with a few features Heidelberg PR placed in local business publications. Good luck, Mike!

Fox 13 News Clip on TJS Winner
Maddux Business Report Article on TJS Winner
Tampa Bay Business Journal Article on Winner

And now for some Heidelberg PR news on our newest clients! Since May, we have been helping Waterside at Coquina Key with sales outreach through resident, prospect and Realtor events. Upcoming events and photo recaps are posted on the Waterside FaceBook page under Waterside at Coquina Key. So far, we’ve had a lot of fun — and even made some sales from these events, so if you are interested in the property in any capacity, stop by.

Recently, we also helped out Rapid Refill Ink in Carrollwood with a Back to School promotion, although they offer eco-friendly, convenient and affordable printer cartridge refill services all year long, around the country. Check out their latest press release. It might change your mind the next time you go to throw a used printer cartridge into the trash.

And, although the account is not new, I had the pleasure this week of attending a check presentation from WalMart to a Florida division of the Boys and Girls Club for a $150,000 grant in support of a new educational program to help keep kids in school, along with the ever enjoyable interactions with Tampa’s Lowry Park Zoo as we gear up for the final 2009 $5 Day Sept. 13, sponsored by WalMart’s Hillsborough and Pinellas County stores.

And then, finally, for some good news and some bad news. The good news first: Heidelberg PR and Action Coach Pinellas have entered into a strategic alliance to further the business goals of each firm. Heidelberg PR will provide subject matter expert coaching and services to ACP’s managing partner, Barbara Kyes, and, in return, I am receiving weekly coaching and training from Barb and her team. This promises to be a very interesting 12 months!

And now, for the bad news. HARC — the Hillsborough Achievement and Resource Center — is facing some extreme financial hardship on account of some unfortunate decisions by the State of Florida and the Agency for Disabled Persons. The situation is overviewed in this press release that Heidelberg PR issued a few months ago, but the issue remains, and many disabled adults will suffer as a result of some poor decision making. Help us tell the story to anyone who might be able to help!!

These are the summer highlights. School starts next week, so maybe I won’t have to go three months again before I have time to say what I want to say.