Archive for the ‘facebook’ Category

A Social Media Rant

Wednesday, May 4th, 2011

Posted May 4, 2011 but written on Feb. 23, 2011

It seems like so many people have so much to say these days. I wonder, were we always so full of thoughts to share, frustrated with so few outlets and such a small voice?

No, I don’t think so. I think social media has made everyone a would-be expert. Everyone has a comment. Everyone has a thought, opinion or perspective that needs to be heard.

Sure, it’s healthy! Vent it all out here, there and everywhere.

Now, don’t get mad at me … but I just went on Facebook and I was bored. I use it mostly for business purposes … long story … but Heidelberg PR exists for the very purpose of sharing information – that’s my job! So, a large percentage of the information I post on Facebook & Twitter, etc. is client related. These are great tools to share news …

But! The problem is that the “real” news is getting lost in the “would be news,” “wish it was news” and “I don’t care if it’s news, I’m saying it anyhow” clutter that just goes on and on. To sift through the heap of whatever-anyone-wants-to-post and find the true gems of information is really getting challenging.

So, what does this mean for the professional communicators of the world? Is social media really a tool to target audiences and create meaningful relationships with people? Or is it mass communication thrown out there for a “catch as catch can” craps shoot?

The tools are getting smarter. They tell you who you might know. They tell you who you might want to connect with. I like that … but only to a certain extent. As in real life, I am prudent, strategic and calculating about these online relationships because for me, they are for business. Yes, I enjoy a reminiscent “hello” from old classmates and neighbors now and then, but I really don’t need to hear from their siblings and cousins and their neighbors unless we were once friends in real life. And even if we were, do we really have anything much to say to each other today?

Here’s the hard truth about Julie Heidelberg online!

  • I do not accept all friend requests.
  • I do not seek out past acquaintances just to watch my followers, friends or connections tick up.
  • I do not automatically follow you back if you follow me.
  • I will un-friend and severe ties to you immediately if you are inappropriate or radical.
  • I do not enjoy random contact from complete strangers.

So, why am I sharing this? Why am I all worked up?

Well, it’s partly due to a stand of conversation I’ve been following on Linked In ….

[flash forward to April 29, 2011] …

Yes, so, this is perfect. I did not publish this post on Feb. 23 due to technical difficulties. I just reread it and I was laughing out loud — especially when I got to the end, which illustrates my point perfectly. My original intention was to come back and finish my rant, but I never got to it. And now today, two months later, I don’t even know what it was that launched me into this tirade, nor do I care enough to go back, figure it out, and make my point.

I think my point is made. We have to remember that sometimes this online world just doesn’t matter. So, here’s to keeping it real in the world of breathing humans, smiling faces and sharp minds.

Linked In — LIVE, and other insights

Monday, September 28th, 2009

A few observations of late …

…..I was describing BNI today and explaining how we build out our referral network by tapping other members’ personal and professional networks …. it’s like LinkedIN, but face to face instead. Not as fast, not as transparent, but possibly more powerful. My vote is still out.

….As someone else pointed out last week, social media marketing is not for everyone, and if you choose to use it, you don’t need to leverage every tool — only the ones that are right for you.

….Hiding yourself on FaceBook makes it really hard to be found. My friend has a high privacy setting but she wanted to be friends with another friend, who was not yet my “friend,” so I had to invite her, she had to accept and now I can suggest to my third, hidden friend that she be friends with the first friend! WHAT!!! And we were all together in one room — in person — trying to figure this out. Hmmm.

….Old PR pitching tactics still work. I received a call this week on a news release I sent out in February by a reporter who saved it and pulled it out when he needed a story idea. Did I pitch it using social media too? Yes, I did, but that’s not what stuck. We are in limbo right now in PR — you cannot count on new or old tactics, exclusively, as a means of pitching news.

…. And last but not least! What does it say about oh-so-many-things in life to discover — on FaceBook — that my own brother is having a health issue? FaceBook first, then a phone call? I really prefer the opposite. No fault is being directed at my brother. Bringing it up at all is just my way of saying we might be living too fast …

Theme song for the day — Rick Springfield, Human Touch (yes, that dates me A LOT)