Archive for the ‘BNI Profit Pros’ Category

Linked In — LIVE, and other insights

Monday, September 28th, 2009

A few observations of late …

…..I was describing BNI today and explaining how we build out our referral network by tapping other members’ personal and professional networks …. it’s like LinkedIN, but face to face instead. Not as fast, not as transparent, but possibly more powerful. My vote is still out.

….As someone else pointed out last week, social media marketing is not for everyone, and if you choose to use it, you don’t need to leverage every tool — only the ones that are right for you.

….Hiding yourself on FaceBook makes it really hard to be found. My friend has a high privacy setting but she wanted to be friends with another friend, who was not yet my “friend,” so I had to invite her, she had to accept and now I can suggest to my third, hidden friend that she be friends with the first friend! WHAT!!! And we were all together in one room — in person — trying to figure this out. Hmmm.

….Old PR pitching tactics still work. I received a call this week on a news release I sent out in February by a reporter who saved it and pulled it out when he needed a story idea. Did I pitch it using social media too? Yes, I did, but that’s not what stuck. We are in limbo right now in PR — you cannot count on new or old tactics, exclusively, as a means of pitching news.

…. And last but not least! What does it say about oh-so-many-things in life to discover — on FaceBook — that my own brother is having a health issue? FaceBook first, then a phone call? I really prefer the opposite. No fault is being directed at my brother. Bringing it up at all is just my way of saying we might be living too fast …

Theme song for the day — Rick Springfield, Human Touch (yes, that dates me A LOT)

Behind the Scenes at BNI

Wednesday, September 16th, 2009

When you voluntarily invest a large amount of time in something, you want to make sure you’re doing something that’s smart. If it’s fun, too, then that’s a bonus, but not always a requirement.

So, off I went Monday morning to receive my BNI “hymnal” — or leadership team guidebook — and sit in a packed room of about 120 other BNI leadership team members for our formal training. This was one of five or six similar trainings being done locally over a two week timeframe.

BNI — smart. Four hour training — smart, but NOT FUN. Surprisingly, though, there were some bonuses any way.

BNI, of course, is the business referral organization that I joined back in May.

A few things about the training session:

I thought that training the entire leadership team on each person’s role was actually very beneficial, and the training ran like a well-oiled machine — just like the entire organization seems to. This approach gives us insight into the big picture and how each person contributes to whole. Sounds basic, but it was pretty interesting; after sitting through weekly meetings for a couple months I got to see the Holy Grail or ideal way that things could/should be done and I couldn’t help but make some comparisons. Anyway, wouldn’t it be nice if companies could operate in the same fashion where everyone understood what everyone else was doing and how their individual parts contributed to the overall goals? I think employee production would soar.

The presenters were professional and polished, so I appreciated that during the long sessions, and it further increased my confidence in the organization, overall, to see strong leaders delivering professional training to the group. Kudos to Tom Fleming and his team. And, this is a testament to how leaders can make or break an organization by leading by example, demonstrating their values and maintaining an organizational culture in all that they do.

I have been adorned as the “attendance champion” for my Profit Pros chapter — no mystery there. But attendance is so critical to the success of the chapter and the overall productivity of the group that I am honored to serve in such a capacity. I recognize the value my time and effort will bring to the chapter and the region, overall, as well as how the time spent by others in different capacities will also make a big difference.

Changing gears … next up: I’m contemplating doing a 13-week radio show, possibly in partnership with a few other people. I wish my brother lived closer because I know he would do it with me — even though it’s a business thing. He’s just funny, no matter what, and I like funny.

I also have my BNI 10-minute presentation coming up in a few weeks, so I’m working on that, as well as instituting a follow up system for all of the individual meetings I’ve had with BNI members so far. Again, if you’re going to invest time in something, you really should be smart about it. I was a little overwhelmed by the BNI experience at first, but now I see how to be more proactive in making it work better for me.

That’s it for this week’s random observations. Make it a great day.