Small Business Resources & Tidbits

June 3rd, 2011

Two things worth sharing come to mind this week. First, check out The Toilet Paper Entrepreneur by Mike Michalowicz. Mike is a smart guy, and in addition to running a very well-honed marketing program, he collects and freely shares good insight and advice that many business people can benefit from. He is entertaining, too. You […]

Let’s Go Lightning!

May 5th, 2011

If you’ve been to even one Tampa Bay Lightning hockey game, you know the cheer. It’s short. It’s easy and it’s catchy. Even my toddlers could recite it and clap along. If you haven’t heard the cheer, I hope you soon will. The Lightning have emerged victorious after the first AND second rounds of the Stanley Cup playoffs. […]

A Social Media Rant

May 4th, 2011

Posted May 4, 2011 but written on Feb. 23, 2011 It seems like so many people have so much to say these days. I wonder, were we always so full of thoughts to share, frustrated with so few outlets and such a small voice? No, I don’t think so. I think social media has made […]

Written communication still dominating PR mix

November 18th, 2010

Public relations encompasses so many aspects of the communication process that when done effectively it can ensure the absolute success of your business. That being said, there are many things that a good public relations firm can offer its clients. The written word is, by far, what most people associate with public relations. In fact, […]

Award Applications Create Publicity Opportunities

November 5th, 2010

Recently, Heidelberg PR had the privilege of preparing two winning applications for the Florida Hospital Association’s 2010 Celebration of Service Awards on behalf of St. Anthony’s Hospital in St. Petersburg, Fla., and Morton Plant Hospital, Clearwater, Fla. Both hospitals are part of BayCare Health System. Congratulations to Mary Hilton Cross, age 80, a long-time volunteer at St. Anthony’s […]