Heads up to all those who write press releases and other content for the web! Google is changing its search criteria again. But there is good news! If you are already producing strong, well-written and well-structured news releases, the new criteria will not hurt your communication efforts online. In fact, it might actually end up [...]
To understand the concept of grassroots publicity, you first have to dissect the terminology and get to the core — or root — of the concept. It might go without saying, but then again, if you want a grassroots campaign, you really have to start with some basic tactics. A high profile media campaign, full [...]
Why are so many people intimidated by news media interviews? Maybe they are not prepared. Maybe they don’t know what to expect. These are both treacherous situations, but many times, people are afraid to make a mistake. Whether you find yourself in the position of coaching someone to speak to the news media or you become the [...]
Two things worth sharing come to mind this week. First, check out The Toilet Paper Entrepreneur by Mike Michalowicz. Mike is a smart guy, and in addition to running a very well-honed marketing program, he collects and freely shares good insight and advice that many business people can benefit from. He is entertaining, too. You [...]
If you’ve been to even one Tampa Bay Lightning hockey game, you know the cheer. It’s short. It’s easy and it’s catchy. Even my toddlers could recite it and clap along. If you haven’t heard the cheer, I hope you soon will. The Lightning have emerged victorious after the first AND second rounds of the Stanley Cup playoffs. [...]
Posted May 4, 2011 but written on Feb. 23, 2011 It seems like so many people have so much to say these days. I wonder, were we always so full of thoughts to share, frustrated with so few outlets and such a small voice? No, I don’t think so. I think social media has made [...]
Public relations encompasses so many aspects of the communication process that when done effectively it can ensure the absolute success of your business. That being said, there are many things that a good public relations firm can offer its clients. The written word is, by far, what most people associate with public relations. In fact, [...]
Recently, Heidelberg PR had the privilege of preparing two winning applications for the Florida Hospital Association’s 2010 Celebration of Service Awards on behalf of St. Anthony’s Hospital in St. Petersburg, Fla., and Morton Plant Hospital, Clearwater, Fla. Both hospitals are part of BayCare Health System. Congratulations to Mary Hilton Cross, age 80, a long-time volunteer at St. Anthony’s [...]
I just returned from exercising my civic right to vote. Upon my return, I made the mistake of reviewing the stack of campaign collateral that has been piling up on my counter, mixed in with almost as many unwanted credit card applications, some bills and too many magazines. What a pile of JUNK. As I sit [...]
I’m looking for some creative ideas to catalog as special event themes.
