Heads up to all those who write press releases and other content for the web! Google is changing its search criteria again. But there is good news! If you are already producing strong, well-written and well-structured news releases, the new criteria will not hurt your communication efforts online. In fact, it might actually end up [...]
To understand the concept of grassroots publicity, you first have to dissect the terminology and get to the core — or root — of the concept. It might go without saying, but then again, if you want a grassroots campaign, you really have to start with some basic tactics. A high profile media campaign, full [...]
Why are so many people intimidated by news media interviews? Maybe they are not prepared. Maybe they don’t know what to expect. These are both treacherous situations, but many times, people are afraid to make a mistake. Whether you find yourself in the position of coaching someone to speak to the news media or you become the [...]
Two things worth sharing come to mind this week. First, check out The Toilet Paper Entrepreneur by Mike Michalowicz. Mike is a smart guy, and in addition to running a very well-honed marketing program, he collects and freely shares good insight and advice that many business people can benefit from. He is entertaining, too. You [...]
If you’ve been to even one Tampa Bay Lightning hockey game, you know the cheer. It’s short. It’s easy and it’s catchy. Even my toddlers could recite it and clap along. If you haven’t heard the cheer, I hope you soon will. The Lightning have emerged victorious after the first AND second rounds of the Stanley Cup playoffs. [...]
