The Emptiness of Success

April 9th, 2014

 At various points in your day to day life, I hope you experience a feeling of success – from an accomplishment, creating happiness for others or finding personal fulfillment. I love feeling successful. Sometimes, I purposely seek out opportunities to feel good about what I’m doing. Lately, though, I am finding more satisfaction mentally, physically […]

Big Kids Can Play at the Zoo Too!

October 4th, 2013

Living in Tampa Bay, we are blessed with natural recreation in our gorgeous beaches, rivers, lakes and parks. I moved here from Ohio in 1994 and have never regretted my decision because there is so much to see and do – and I still haven’t done everything. One thing I have done, though, is spend […]

Important News for PR Writers

May 18th, 2012

Heads up to all those who write press releases and other content for the web! Google is changing its search criteria again. But there is good news! If you are already producing strong, well-written and well-structured news releases, the new criteria will not hurt your communication efforts online. In fact, it might actually end up […]

How to Generate Grassroots Publicity

August 23rd, 2011

To understand the concept of grassroots publicity, you first have to dissect the terminology and get to the core — or  root — of the concept. It might go without saying, but then again, if you want a grassroots campaign, you really have to start with some basic tactics. A high profile media campaign, full […]

7 Deadly Media Spokesperson Blunders

August 10th, 2011

Why are so many people intimidated by news media interviews? Maybe they are not prepared. Maybe they don’t know what to expect. These are both treacherous situations, but many times, people are afraid to make a mistake. Whether you find yourself in the position of coaching someone to speak to the news media or you become the […]